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Content Marketing Strategist


Information Security Media Group (ISMG) is a global education and intelligence company focused on cybersecurity. ISMG offers news, views, research, paid education, and events on the cybersecurity industry’s most impactful topics faced by professionals in the space today! With 14 brands, 34 global digital media properties, over 285 events annually, and a global audience of over 950,000 subscribers we are providing coverage across a multitude of verticals including finance, government, and healthcare.

CyberTheory is looking for an experienced Content Strategist to join our growing team. You’ll be a key player in developing the strategy for and production of content for external and internal clients, working closely with account leads. You have experience developing content strategies and assets for demand generation campaigns across the buyer’s journey, as well as for visibility, thought leadership, social media, website SEO and more. You have a passion for cybersecurity and exhibit analytical skills and editorial craftsmanship with the ability to produce quality content at a rapid but manageable pace.

This is a 6-month contract with potential for renewal, or possibility of converting to Fulltime, with successful performance.

Responsibilities

  • Understand, develop and grow results of security-focused content for internal and external clients.
  • Write, edit, curate, produce, publish, and promote industry-leading content including blogs, whitepapers, eBooks, listicles, infographics, security and threat briefs, videos, social media content, etc.
  • Develop, implement, and track performance of an editorial strategy and roadmap for cybersecurity content.
  • Analyze current content inventory across sites and delivery models.
  • Perform content audits and gap analysis. Review existing material to determine what is relevant, consistent, redundant, or missing for each target audience. 
  • Research and analyze audience needs, preferences, objectives, and methods. Study and understand how users consume content across their product or project lifecycle.
  • Interview clients, experts, and other stakeholders to develop content foundations with unique storytelling impact and original insights.
  • Establish goals and KPIs to measure the quality of content, audience growth, engagement, and content reach, and drive task force activities to achieve them.
  • Work collaboratively with client program managers and directly with internal and external clients to fulfill campaign asset needs.
  • Efficiently guide internal and external agencies, vendors, creative teams, and copywriters.
  • Stay up to date on emerging threats and needs within the cybersecurity landscape to make content strategy recommendations and changes.

Requirements

  • 8+ years proven content creation and management experience.
  • A track record of quantified results from content strategies and assets.
  • Security experience, or technical, B2B, or related industry writing experience required.
  • Innovative and creative problem-solver with strong communication skills across internal and external stakeholders. Ability to work effectively with a variety of team members across different functions.
  • Experienced understanding of information structure, data gathering, user needs and behaviors, labeling techniques, and navigational systems.
  • Proven ability to take a design, direction, and leadership role in projects that span multiple teams.
  • Excellent communication skills, able to present strategic and tactical plans effectively.
  • Strong, well-developed organizational and project management skills.
  • Proven track record of working at the tactical and strategic levels to develop impactful, interesting and effective campaigns.
  • Driven, self-motivated, and always looking for ways to improve and optimize.
  • Prior enterprise and/or agency content roles.
  • Strong customer focus.

Why Work for ISMG?


We an elite Intelligence and Education firm solely focused on Cyber Security, with 34 media properties, nearly 300 events held annually, and a subscriber network of just under one million throughout the globe.

Make Us Home

Build a long-term career and collaborate with leading cybersecurity experts.

High Demand Industry

Cybersecurity continues to grow across a multitude of fields including finance, government and healthcare.

Global Workforce

Open opportunities around the globe with team members based within regions including North America, EMEA, and APAC.

Unlimited Growth Potential

ISMG is the fastest growing global intelligence and education firm catering to the cybersecurity community today.